whats the advantages of sumsung new Blu-ray players that they plan to proposition in for the world of digital ?
AfroMan asked:
Samsung presents a new value proposition for Blu-ray players by positioning it as a portal to a world of engaging digital content
10 points for best answer
Samsung presents a new value proposition for Blu-ray players by positioning it as a portal to a world of engaging digital content
10 points for best answer
You use a lot of marketing terms (which are used to imply more than is actually present.)
I suspect you should do an internet search for BluRay Profile 1.0, 1.1 and 1.2.
These ‘profiles’ are Sonys attempt to get early purchasers of BluRay players to buy new players by offering new ‘features’ that include:
- Internet connectivity so you can access internet ‘extras’ based on a movie.
- Picture in picture feature. This allows you to watch the commentary (or behind-the-scenes extras) in a small window while watching the movie.
I suspect Samsung is just saying their new players are adding some profile 1.2 features, but avoiding using numbers because:
- they feel their customers are frightened by numbers.
- it would commit them to being totally compatible with un-tested features